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The Specialty Manufacturing Company

The Specialty Manufacturing Company is looking for a Digital Marketing Specialist (On Site)  #DigitalMarketingSpecialistJobs #MarketingJobs

The Specialty Manufacturing is large enough to produce standard products, but flexible enough to deliver superior quality, value-added, customized results at a competitive price. We attract and retain the best talent as a result of successfully integrating a fun, positive work environment, leadership and people development with recognition and incentives. The Digital Marketing Specialist’s role involves creating and managing a variety of content types such as social media posts, blog posts, videos, and much more that aligns with the company’s brand voice and target audiences. In addition, you will be responsible for optimizing content, managing our websites and reporting on performance. This is an individual contributor role reporting to the Director of Sales. Were proud to be a Great Place to Work-Certified„ company! Heres what we offer: First Shift: 7:30 AM – 4:00 PM Salary: 75k – 85k / DOQ 401K Profit Sharing of up to 25 % of an employees annual salary in the form of a 401K contribution 3 weeks of PTO after 90 days of employment Average of 9 paid holidays Paid day off for your annual physical after 1 full year of employment Company paid Life Insurance, AD&D, LTD , and wage continuation Medical, Dental, Vision, STD, Life Insurance On the job training and career advancements Paid semi-monthly Heres what youll do: Prioritize digital marketing projects and develop an execution plan with input from Marketing Manager for all channels including SEO/SEM, marketing database, email, social media, and display advertising campaigns. Create and manage a content calendar that includes a variety of content types. Develop content that can be leveraged on variety of channels for consumption by target audience. Support internal communications in partnership with Human Resources. Collaborate with internal stakeholders, such as account management, create and sales , to ensure content is aligned with overall marketing and sales strategies. Stay up to date on industry trends and evolving customer needs to inform future content marketing strategies. Create and execute on Social Media Strategy. Develop marketing automation campaigns. Measure and report performance of all digital marketing campaigns, and assess against goals (ROI and KPIs) Collaborate with agencies and other vendor partners. Evaluate emerging technologies. Provide thought leadership and perspective for adoption where appropriate. Other duties as assigned. Heres what were looking for: Education: Bachelor’s degree in marketing or equivalent of 5+ years proven experience in content and social media marketing, preferably in a B2B environment. Minimum Experience: Working experience with CRMs and marketing automation Demonstrable experience leading and managing SEO / SEM, marketing database, email, social media and / or display advertising campaigns. Comfortable writing technical content to be consumed by engineering audiences. WordPress and HRML experience a plus. Knowledge/Skills: Strong interpersonal skills and problem-solving skills. Strong written and oral communication skills. Ability to efficiently prioritize tasks given little direction. Ability to work independently as well as with a team. Physical Requirements: Work in office environment. Work must be performed on site during normal SMC business hours. Must be able to lift at least 10 lbs. and be able to sit for extended periods of time. The Specialty Manufacturing is an equal opportunity employer. We will not discriminate against any applicant for employment on the basis of race, color, religion, sex, sexual orientation, gender identity, national origin, age, disability, or veteran status. Powered by JazzHR

The Specialty Manufacturing Company

Tagged as: DigitalMarketingSpecialist, Marketing

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